CHALLENGE: Amplifying the First-Ever CAC Road Cycling African Championships in Kenya
For the first time, Kenya hosted the prestigious CAC Road Cycling African Championships, marking a milestone for the country and the newly upgraded city of Eldoret. The event needed a dynamic media strategy to spotlight the competition, engage global audiences, and position the hosting regions—Elgeyo Marakwet, Nandi, and Uasin Gishu Counties—as premier destinations for sports, tourism, and investment.

SOLUTION: A Comprehensive Digital Media and Content Strategy
Storyboard Media stepped in as the local media partner to deliver high-quality, bespoke content throughout the event. We:

• Developed a digital media strategy to provide real-time updates and engagement.
• Produced daily 30-second to 1-minute video highlights to keep enthusiasts connected and excited.
• Supplied real-time photos to global media outlets, ensuring widespread coverage.
• Curated visual content—both photo and video—that showcased the beauty and potential of the hosting counties, positioning them as vibrant hubs for sports and investment opportunities.

RESULTS: Unprecedented Media and Digital Impact
The event achieved exceptional visibility:

• Massive media coverage across Kenya, Africa, and globally.
• A surge in digital engagement, with the CAC community pages growing from under 100 followers to over 15,000 in just six days.
• Enhanced regional branding, spotlighting Elgeyo Marakwet, Nandi, and Uasin Gishu Counties as investment and tourism destinations.

By the end of the championships, the combined efforts not only elevated the event’s profile but also cemented Kenya’s reputation as a world-class host for international sports.